Preqin

At Preqin, I lead the creative team in developing the company’s visual identity, taking elements from the existing branding, and elevating them in a way to encompass the brands new contemporary direction.

The Preqin ‘wave’ element was inspired by classic financial methods of indicating growth, but with a more organic twist to humanise the Preqin brand. I was used as a device that could be used across multiple executions, static and animated. Below are some examples of how this all came together.